Apparel Company Launches With Sustainability Core to Its Brand
Background
Definite Articles partners with scientific and textile experts to create the first biodegradable performance sock and a new era of sustainable performance wear. Their mission is to change how performance athleticwear is manufactured, having created a biodegradable performance wear that removes plastic from the planet.
Situation
Definite Articles, the newly created apparel company formed by the founder of Untuckit, sought assistance to help launch a brand built on the foundation of sustainability, circularity and reduced emissions.
Initially, the client requested help with building an idea and developing strategic direction to determine what was possible. The engagement evolved from initial strategic guidance to tactical development of a supplier code of conduct, B-Corp certification assistance and product LCA calculations.
Key Outcomes
Strategic guidance provided on industry trends and materials claims
Developed supplier code of conduct
Conducted preliminary life-cycle assessment of socks, comparing it to competitors
Guided B-Corp certification assistance