Alexis Kimberly Roa

Alexis Roa is a Marketing Associate at Fresh Coast Climate Solutions and a Master of Management student at the University of Michigan’s Stephen M. Ross School of Business, specializing in Marketing and Strategic Branding. She brings a diverse skill set with hands-on experience in digital marketing, customer service, and entrepreneurship.

Alexis initially joined Fresh Coast as a Digital Summer Clinic Intern through EMU’s Center for Digital Engagement and Ann Arbor SPARK, where she supported the climateLEAP campaign by optimizing marketing strategies, implementing SEO best practices, and creating engaging social media content. After the Digital Summer Clinic, she continued her role at Fresh Coast, focusing on marketing campaigns for Public and Private sector GHG inventories. Alexis is committed to generating compelling content that attracts clients and advances their sustainability goals.

Before joining Fresh Coast, Alexis served as a Studio Coordinator at Live Cycle Delight in Detroit, managing customer service inquiries and creating creative social media content for the boutique fitness studio. Simultaneously, she managed marketing and sales strategies as the Marketing Manager for her online vintage clothing business. Alexis holds a Bachelor of Science in Exercise and Sport Science from Wayne State University. Her educational background, combined with her diverse practical experience, provides a strong foundation in marketing and a commitment to developing impactful digital strategies and enhancing customer experiences.